Our legacy begins with our great-grandfather, Jain Sahab, who often visited Jodhpur, the "Sun City of India," to craft the iconic Jodhpurani coat for the Royal Family. He mastered this art, passing down his skills through generations. Our grandfather expanded the family business, innovating with Cashmere from Kashmir and natural Bamboo fibers to create comfortable, high-quality fabrics.

With this rich heritage, we established the Jodhpurani brand, inspired by the first coat our grandfather crafted. Our brand embodies comfort and a touch of surprise, perfect for those who want an outfit that seamlessly transitions from work to play. Think elegant, nature-inspired, and contemporary, with a hint of the unconventional, all in soft, flowy fabrics that embrace you in comfort, whether in or out of bed.

"Bringing stories to life," as my grandfather always said. Every story deserves to be told boldly, and what better way to express it than by wearing the tale of nature, experiencing the essence of fabrics derived from natural cashmere goats and bamboo trees.

Cashmere U is more than a brand. It is a global community of free spirits and mindful creators, united by a love for craftsmanship, boho living and conscious choices. From India to Bali, Stockholm and beyond, we connect people through beauty and purpose.

Each piece we create is a celebration of artistry, connection, and purpose. Every design tells the story of skilled artisans whose craftsmanship preserves cultural heritage while inspiring empowerment and self-expression. With flow and intention, our creations embody warmth, authenticity, and a deep connection to self, others, and nature. Beyond style, our journey is rooted in thoughtful design, ethical choices, and meaningful impact, shaping a more beautiful, balanced, and harmonious world, one mindful step at a time.